For the show’s seventh season, I had the privilege of crafting the motion graphic package, ensuring that every visual element honored the show’s rugged yet heartfelt spirit. From the weathered textures and bold typography to the dynamic transitions that echoed the rhythm of ranch life, my goal was to visually reinforce the show’s themes. Each lower third, title card, and animated sequence was designed to feel as authentic as the world these cowboys lived in—gritty, warm, and steeped in tradition.

Show Promo.

Balancing modern motion techniques with a classic Western aesthetic was key. I incorporated distressed textures, earthy tones, and cinematic camera moves to create a design language that felt both timeless and engaging. Whether it was an intro sequence that captured the expansive landscapes of the South or subtle motion flourishes that gave the graphics a handcrafted feel, every detail was intentional.

Working on The Cowboy Way was a rewarding experience, blending design with storytelling to enhance a series that resonated with so many viewers. It was a chance to merge my passion for motion graphics with a narrative that celebrated resilience, integrity, and the enduring American cowboy spirit.