My task was to design an eye-catching visual experience that would not only stand out amidst the vibrant chaos of Times Square but also resonate with viewers on an emotional level. Through thoughtful animation, seamless transitions, and an engaging visual narrative, I worked to amplify the Peace Corps’ message, ensuring that the campaign’s energy and mission were conveyed in a way that was both captivating and memorable. From typography treatments to dynamic movement, every element was meticulously designed to reinforce the call to “Serve Boldly,” inspiring action through motion.

VFX: Visual Effects

Using advanced rotoscoping, motion tracking, and digital painting techniques, I seamlessly erased these distractions, allowing the message to take center stage. The final result was a clean, unobstructed visual, ensuring that the bold typography and dynamic animation could captivate audiences without interference. Through careful compositing and attention to detail, I helped create a seamless, high-impact motion piece that truly embodied the campaign’s spirit.

Bringing the Peace Corps "Serve Boldly" campaign to life was an exciting challenge, blending visual effects and motion design to craft something truly impactful. From seamless object removal to dynamic type animation, every frame was an opportunity to push creativity and storytelling. Animating for the Times Square billboard meant working with bold visuals, fluid transitions, and high-energy motion, ensuring the message stood out in one of the world’s busiest locations. The process—tracking, compositing, color grading, and fine-tuning each element—was incredibly rewarding. Seeing it all come together in such a high-profile space was a thrilling reminder of how motion design can inspire action.