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Fun In The SUN

Editing/Motion design
Fun In the SUN - 2024
USDA's Fun In The Sun campaign was a significant initiative that brought together many key contributors to support a worthy cause. The campaign aimed to provide low-income families with access to meals during the summer months. My role in this campaign involved utilizing my motion design skills to create fifteen-second and thirty-second video segments in both English and Spanish.
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My role centered on crafting fifteen-second and thirty-second motion graphics pieces in both English and Spanish, designed to capture attention, evoke emotion, and effectively communicate the campaign’s message. Through vibrant animation, thoughtful typography, and seamless transitions, I transformed essential information into digestible, engaging visuals that resonated with diverse audiences.

Final Promo.

By leveraging movement, color psychology, and storytelling techniques, my designs not only enhanced awareness but also reinforced the campaign’s warm, inviting spirit—making it easier for families to connect with the resources available to them. This project was more than just design; it was about using motion graphics as a powerful tool to inform, inspire, and make a difference in communities that needed it most.
Bringing stories to life fluid animation visual language shaping narratives vibrant motion seamless transitions dynamic typography a dance of color and light engaging audiences. Keyframes visual rhythm energy in every frame purpose-driven design storytelling through motion elevating messages with compelling visuals? Expressive movement impactful visuals bridging communication gaps clarity through design immersive experiences crafted with precision collaboration for a cause visual storytelling uniting form and function motion with meaning creativity in action a campaign brought to life.
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