Pedal Parcel


Mobile App Design & Case Study

Discover
My approach to this project started from an issue I noticed. At 9am on a partly cloudy rainy day, I noticed an oversized box stuck in the UPS shoot. As I walked into the office building, I thought to myself, "why would someone do that?". When I went to lunch, the box was still in the same position. After a long day in the office, I proceeded to walk to the car only to rediscover the box was still in the same position. At this point, the box was completely soaked. Of course, the box eventually made it into the hands of a UPS driver, but the pickup time was at 6:45 pm. That observation shifted me into design-thinking. Thus, I wanted to develop a service; this service is a same day parcel service. One in which would cut down on overhead, empower, and encourage Pedal Parcel'ers to be their own boss.

Explore
What was obvious after completing the analysis on the courier industry here in charlotte, was the lack of automation, innovation in keeping up with technology, and the user’s needs. What’s killing the overall experience is having to rely on others to generate quotes. Sending emails, calling companies, leaving messages, and waiting on others to reply in theory could be null and void with an automated system.

Ideate
What an app would look like and accomplish for such an industry.From the users standpoint, ideate ways to create a process with less steps as possible from three aspects. Creating quotes, demanding service, and applying inbound promotions.

Create
The overall look, flow, and Interaction. Design a system that allows users to select different services or generate quotes in four steps or less. From a design standpoint define a look for the app that a lines with the brand standards and guidelines.

My role

Visual Design, UI/UX, and Interaction Design

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  • Discovery / Inspiration

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  • Client Brief

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  • Competitive Analysis

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  • Users Stories

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  • Empathy Key Points

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  • Application Mapping

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  • Wireframes

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  • Application Interaction & Design

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