Pedal Parcel


B2B/B2C Branding Case Study

Pedal Parcel provides an unique courier experience. Customers can request quotes as well as schedule or requeste pickups and drop offs via mobile app.

Discover
To develop a slogan and provide a trustworthy trademark that reflects the company's philosophy.

Ideate
Explore the business philosophy by defineing and researching the core values, key words, and attribues. Complete an image study drawing elements from the researched photos to create the trademark and develope a value statement baesd on that research.

Create
Three different themes exploring the elements provided by the research. Mixing the elements in an analog process by skecking the trademark out on paper first. Taking that mockup into the computer and exploring the chosen ideas in a digital process. Final steps, proceed with chouseing the best trademark that represents the company's philosophy. The key goal for the tradmark color was to find the right color psychology that alines with the research ands company's philosophy.

My role

Strategist, Researcher, and Designer

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  • Identity Development

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  • Tag Line

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  • Image Study

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  • Logo Development: Sketch Process

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  • Logo Development: Direction No.1

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  • Logo Development: Direction No.2

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  • Logo Development: Direction No.3

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  • Logo Development: Final Direction

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  • Color Psychology

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  • Brand Colors

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  • Logo Development: Final Direction with Color

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  • Pattern Development

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