The journey begin with brainstorming—diving deep into the brand’s identity, core message, and overall vibe. I explored references, sketch out rough concepts, and developed a visual language that captures the energy and essence of Level Up Your Mix. Mood boards, typography explorations, and motion style references all help refine the creative direction.

Promo Video.

With a clear roadmap in place, I dived into the rough cut, where the real magic happens. This is where design transforms into fluid motion—typography animates with style, elements interact dynamically, and the brand’s visual story starts to come alive. It’s an iterative process, fine-tuning movement and timing to achieve the perfect balance of energy and smoothness.

Bringing Level Up Your Mix to life through motion graphics and visual effects was an absolute blast. From the initial brainstorming to the final render, every step was an opportunity to push creative boundaries and craft something visually electrifying. Seeing it all come together in the final render was beyond satisfying. Every detail, from the smooth typography animations to the crisp sound effects, created a campaign that felt immersive, high-energy, and undeniably fresh—just like the mixtapes themselves.