It all started with a brainstorming session, where Zack and I talked through his goals, aesthetics, and the message he wanted Creo to communicate. We explored themes of creativity, individuality, and the DIY spirit of skateboarding culture. Next came research and inspiration gathering. I dove deep into visual references—skate brands, streetwear labels, and bold graphic styles that resonated with the vision we had for Creo. Mood boards helped refine the direction, allowing us to filter through styles, colors, and typography that spoke to the brand's ethos.

Touch panel.

To bring the brand to life visually, we planned a photo shoot that would set the tone for Creo’s launch. The focus was on real skateboarders, raw urban environments, and an energetic, unfiltered aesthetic that matched the brand’s roots. From scouting locations to defining a shot list, every detail was intentional. Seeing Creo come to life from a simple idea to a fully realized brand was an incredibly rewarding experience. It wasn’t just about design—it was about storytelling, strategy, and bringing a vision to reality.

Every client brings a new challenge, a chance to adapt, refine, and discover untapped potential in design. Whether crafting sleek, modern branding or playful, experimental visuals, the thrill of translating ideas into compelling imagery never fades. Learning from each piece, mixing techniques, and embracing creative risks lead to artistic breakthroughs. The design process is an endless adventure, where every project offers a new way to see, create, and innovate.