The process of motion design is always a journey, starting with the brainstorming phase. This is where the concept takes shape. I collaborate with the team to understand the core message, audience, and tone. We toss around ideas, explore different visual metaphors, and sketch out a vision. Once we settle on the direction, I start developing style frames—visual representations of key moments in the project. These frames help establish the look and feel of the entire animation, from color palettes to typography and general aesthetics. This phase is crucial because it gives everyone involved a chance to see the proposed vision and make adjustments before moving forward.

EPMEI Demo.

The process is always a balance between creativity, technical skills, and collaboration. At BeyondTrust, I had the chance to push my limits and deliver a demo that not only captured attention but communicated the importance of the product effectively.

It was an absolute blast experimenting with new ideas and pushing creative boundaries with every frame! A process of discovery, creativity building layer by layer, each moment more exciting than the last. Collaborating with the team made it even more rewarding—seeing everyone’s ideas come together was a real highlight. A perfect union of technical craft and artistic exploration, where every challenge was a chance to innovate. It’s a thrilling experience to see it all take shape, and the energy throughout the project was contagious—an experience of endless fun, innovation, and limitless possibilities!